What is search engine optimization?
SEO is the application of various strategies to improve the search rankings of a website. These strategies range from on-page optimization, quality content, to authoritative link building. SEO is an important piece to any online marketing plan and with a well-rounded strategy; most any website can see improved rankings. For a more in-depth explanation, read our guide on: What is SEO?
Do you offer any guarantees?
Google warns to stay away from companies claiming to guarantee rankings. Any company that says they can is being dishonest, as Google’s algorithm changes frequently. Higher Visibility is a leading digital marketing agency, that consistently provides our clients the highest level of service and results. While we cannot guarantee top rankings, we have a proven track record of delivering results to our clients. Read our case studies to learn how we have been a valuable partner to so many successful businesses.
Do you outsource your work?
To ensure we are providing our clients the best quality of SEO service and proper oversight, all employees are located at our corporate headquarters. You are paying for the experts, so you deserve to have them overseeing your campaign.
How long does it take to see results?
With over 200 different ranking signals, it is difficult to predict how long it will take a website to rank. In our experience clients typically see significant improvement on long tail keywords in the first 90 days and more competitive search terms around 180 days. SEO is a long-term strategy but has consistently proven to provide the best ROI.
Will I have to make changes to my website?
Normally no structural or design changes will need to be made to properly optimize your website. Most of the work we perform is in the code or content of each page. Typically, most clients elect to have our staff make the changes; however, we can also provide clear directives if you would prefer implementing internally.
Do you do link building?
Yes. We have built relationships with hundreds of publishers, bloggers, and journalists over the years and we are building new relationships every day. Our link building (Digital PR) team takes pride in delivering relevant, highly authoritative backlinks to propel our clients forward in the search rankings. If you feel like your staff has a good handle on most of the day to day tasks except for link building, request a free consultation and our Digital Marketing Consultants can discuss our link building service options with you. For more information on link building, click here.
Can you help websites with a Google penalty?
Yes, we have been very successful at removing all types of Google penalties. If your website is experiencing an issue, please contact us to learn how we can help get your website back in good standing.
How do you conduct keyword research?
We use a variety of tools to analyze keywords across all industry types. For each individual search phrase, we look to determine the search volume, relevancy to the client’s business, the likelihood that they will lead to sales, as well as the competitiveness of the keyword. Our team handpicks each keyword based on our belief that it will contribute to a successful campaign.
Will you work with Ecommerce sites?
Yes. Ecommerce websites have their own unique set of challenges, but our proven practices develop successful results time and again. We also have worked with a variety of shopping cart platforms such as Magento, Shopify, and Big Commerce to name a few. For more information about our Ecommerce SEO solutions, click here.
Should my business use SEO?
SEO is an investment into the future of your company. The organic traffic generated from search engine optimization has a much higher ROI in the long-term, than that of paid search traffic. If your website isn’t on page 1 for your top keywords, you are missing out on a large piece of your online potential. If you request a free consultation, our digital marketing consultants will present you with an SEO plan specific to the needs of your website, providing a road map to success. For more information, read: Why is SEO Important.
Are you a White Hat SEO firm?
Yes. The strategies and techniques employed by our firm follows the latest in best practices, while remaining well within Google’s guidelines. We have also conducted numerous research studies, providing us with an edge over our competitors, but more importantly, providing our clients an edge over theirs. Some of those studies have been made publicly available in our resource center.
How are you different than other SEO companies?
Every company says that they can deliver you results, but we have the experience to back that up. We are led by industry veterans that have been performing SEO for some of America’s largest corporations. In fact, Adam Heitzman (Managing Partner) has been named by Forbes, Huffington Post, and Search Engine Journal as one of the leading SEO experts in the country. Not only that, we have been named SEO Agency of the Year by Search Engine Land. What really makes us special is our dedication to generating sales and leads for your business. We know you aren’t paying us to only to get you better rankings and traffic, what you really want is for us to generate revenue. Knowing that, we work to earn your business every day.
Can SEO increase my sales or leads?
Yes. Search engine optimization can improve a website’s visibility in the search results. That increased visibility will lead to more potential customers learning more about your products or services. Very few marketing services can offer a comparable quality of customer and ROI.
Do you have website audit services?
Yes. We have options available for businesses that are looking to diagnose any SEO deficiencies that their website may be facing. Our audits are comprehensive and provide a roadmap as to what needs to be completed to get back to a solid foundation. For more information on SEO audit services please click here. If you don’t have an in-house marketing team to handle day-to-day tasks, we highly recommend going with a SEO service that has a monthly retainer versus a one-time audit.
What countries will you optimize for?
We are only servicing businesses that are targeting the United States, Canada, United Kingdom, and Australia.
What tools and software do you use?
We utilize a robust set of proprietary SEO tools as well as some select third-party systems to provide every advantage to our clients.
How is SEO and PPC different?
SEO is a marketing strategy to increase search positions, for delivering organic search traffic. This strategy traditionally has a significantly better ROI over time in comparison to Paid Search. The benefit of PPC is that you can start realizing traffic and sales much sooner. SEO and PPC are both essential internet marketing strategies for almost any business. If you aren’t sure what is right for you, request a free consultation and one of our Digital Consultants will help you develop a strategy that will fit your needs.
How much does SEO cost?
The cost of an SEO campaign differs depending on the keywords being targeted, the history of your website, the industry, and the amount of work needed to achieve your goals. We work with businesses of all sizes, large and small, and have affordable solutions that deliver real results. Our digital consultants will assess your needs to develop a winning strategy for you. Contact us for a free consultation and quote.